12/17/2023 0 Comments Minor figures oat milkOat milk now makes up 17% of category sales, up from only 0.5% in 2018, the data showed. According to SPINS statistics, it is the second-largest subcategory, growing more than 44 times in the past three years. Oat milk has been among the fastest-growing segments of the plant-based milk space. The Vegconomist noted in March that the company was predicting 100% year-over-year growth for the next three years. Last year, it announced it would dole out nearly $50 million in 2022 to convert a dairy plant in southern France into a production site for primarily oat-based drinks under its Alpro brand.īut Minor Figures will undoubtedly enable it to get a better understanding of the category through its work with the fast-growing, scrappy upstart. “Minor Figures is fully aligned with our goal to partner with mission-driven food and beverage companies that are creating a healthy and sustainable future.”ĭanone is no stranger to oat milk, having both the Silk and So Delicious brands in its portfolio. “We believe Minor Figures is a unique brand that strongly resonates with consumers in the fast-growing plant-based space,” Clemence Delcourt, chief investment officer of Danone Manifesto Ventures, said in a statement. It also jives with Danone’s environmental and sustainability efforts, a major priority for the company. While not an outright acquisition or even a majority investment, the minority stake Danone is making in Minor Figures further underscores the importance plant-based products have for the food and beverage giant. The venture unit has been among the most active in the CPG space, with more than 20 investments to date. These include plant-based products manufacturer Laird Superfood Harmless Harvest, a producer of organic coconut-based products and Forager Project , a family-owned and operated organic plant-based creamery. It’s dairy-free and suitable for vegetarians and vegans with no added sugar, stabilisers or preservatives.Danone Manifesto Ventures so far has spent more than $300 million since it was founded in 2016, with several investments in the plant-based sector. Available in organic and regular, this delicious and natural oat milk foams to a silky smooth texture, making it ideal for latte art. This oat milk has been created especially for baristas. Gently move the jug from left to right to create two halves of the heart and finish by guiding the pitcher across the middle of your design to create the point at the bottom.This will push the milk foam to the surface Once the cup is around 80% full, push/lower the jug closer to the surface of the cup.Start by pouring milk from about 3 cm above the cup, while aiming for the middle of the cup.Use the coffee machine to prepare your espresso and begin adding milk within 10 seconds.Step 4: Swirl the milk in the jug using a circular motion, then tap the pitcher assertively on a hard surface to eliminate larger bubbles which helps to achieve a creamier consistency. Step 3: Continue this process until the oat milk reaches 65☌, then remove the wand. Step 2: Once the oat milk reaches 37☌, angle the wand so the milk swirls around in the pitcher. Turn on the steam and begin to heat the milk, slowly raising the wand until it’s about 1 cm below the milk surface. Step 1: Pour the Minor Figures Oat Milk into the milk jug, put the thermometer inside and place the steam wand at the bottom. Coffee cup (shop the Acme cups range here).Meke Coffee's tips for latte art using Minor Figures Oat M*lk. It creates silky smooth microfoam and has a delicious creamy taste, so whether you’re a barista or a home coffee connoisseur, this is the oat milk that we recommend to help you make the perfect coffee. Meke uses and supplies Minor Figures Oat Milk – an excellent barista-friendly, dairy-free option which is perfect for latte art. When it comes to using plant-based milk alternatives, there is one common issue – which is that they behave differently, making it more challenging to create beautiful latte art.
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